Timed to coincide with Chinese New Year this firebrand handset blows smoke at the myriad Pink pretenders.
Sony Ericsson proves once again it will happily cater to hyperbolic copy writers with this new color joining its stable mates "Warm Silver" and Thunder Black" with all the popular 3G features we have come to know and love in the K530i.
In clear disregard for Nokia's challenge to rise to such sophistication as "multimedia computer," "enterprise terminal" or the much touted "pocket PC," the question remains: what will the public make of this demonic venture?